SWiT 2026 Brochure Final - Flipbook - Page 44
Female Innovator of the Year Award
Alex Sheach
StructuredAF
Nicolette Robinson
MorganStanley
Alex Sheach is a technology founder based in Shetland and the
creator of StructuredAF, a platform built to help independent
businesses adapt to the changing way people discover and choose
expertise online. Recognising early that AI was beginning to reshape
the buyer journey, Alex developed StructuredAF to help AI systems
better understand businesses, their expertise, services and relevance.
She has taken the idea from an emerging problem to a working
commercial product, independently tackling the technical, strategic
and commercial challenges involved - and demonstrating that
ambitious technology businesses can be built from anywhere.
